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What are cookies?
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.
Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.
How do we use cookies?
Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.
The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.
Types of cookies we use
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Cookie
Duration
Description
dmi_consent
6 months
The website sets this first-party cookie to store your cookie consent choices for analytics and marketing, so that they are respected on later visits.
dmi_attr_visit, dmi_journey_visit
Session (browser tab)
The website keeps these entries in the session storage of your browser tab to remember, during this visit only, the campaign that brought you (UTM parameters and ad click identifiers) and the pages you viewed, so that a form you send carries them. They are deleted when you close the tab.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
_ga
1 year 1 month 4 days
Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*
1 year 1 month 4 days
Google Analytics sets this cookie to store and count page views.
_clck
1 year
Microsoft Clarity sets this cookie to store the Clarity user ID and preferences for this site.
_clsk
1 day
Microsoft Clarity sets this cookie to connect multiple page views into one session recording.
CLID
1 year
Microsoft Clarity sets this cookie on clarity.ms to recognise the first time Clarity saw the browser.
dmi_attr
30 days (UTM), up to 90 days (ad click identifiers)
The website keeps this entry in the local storage of your browser to remember the first and the latest campaign that brought you to the site (UTM parameters for 30 days, ad click identifiers for as long as the ad platform can attribute them, at most 90 days), so that enquiries can be attributed to the right campaign. It is kept only with analytics or marketing consent.
dmi_journey
Until you withdraw consent or clear site data
The website keeps this entry in the local storage of your browser, only with analytics consent, to summarise your visits (pages viewed and their order, number of visits, how far you watched a video, the steps of a program page you reached). The summary travels only with a form you send us, never to analytics or advertising services.
Advertisement
Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.
Cookie
Duration
Description
_gcl_au
3 months
Google Ads sets this cookie through its conversion linker to measure the effectiveness of ad campaigns.
_fbp
3 months
Facebook sets this cookie to store and track interactions.
_ttp
3 months
TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalise the user experience.
_tt_enable_cookie
3 months
Tiktok set this cookie to collect data about behaviour and activities on the website and to measure the effectiveness of the advertising.
ttcsid, ttcsid_*
3 months
TikTok sets these cookies to identify the browser session for ad measurement.
MUID
1 year 24 days
Microsoft sets this cookie on bing.com. Microsoft Clarity and Microsoft Advertising use it to recognise unique browsers.
Manage cookie preferences
You can modify your cookie settings anytime by clicking the ‘Consent Preferences’ button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.
Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.